It’s a solid fact that the more you are active on Twitter, the more you have a chance to get more followers. If you knew how to improve your Twitter engagement, you would probably increase your chances.
A few years ago, the number of followers your Twitter account has would have indicated how you are placed in the social media domain in comparison to your competitors. But for individuals and brands, it’s no longer just a number game.
Having a massive following still does matter but more than mere numbers, what matters the most is engagement.
Does a robust follower count lead to high engagement?
A quick answer is, “Yes, but not always.” Most of the time, it depends on your followers’ quality.
If you want to take the easy way out to increase your follower count, you can opt for paid and bot users. In lieu of paying a specific amount, you can boost your quantity of followers by purchasing bot followers.
But if you are aiming to have quality followers who are real, relevant and paying attention, these paid and bot users won’t help. While some of these users could be fake, others won’t bother about who you are and what you have to offer.
Organic followers matter
That’s why you need to attract real, targeted, active followers who are interested in your posts and offerings. Real followers participate in activities such as liking, commenting, and retweeting your posts. All these lead to a higher engagement rate.
Instead of finding organic followers manually, you can let Soaster do it for you.
Soaster has an AI-powered algorithm that finds accounts with similar interest with you. It daily recommends you interact with these accounts so that you can grow your Twitter followers organically.
After following them, Soaster suggests actions to take after evaluating their account activities. Thus, with Soaster, you can look forward to having a static boost in your Twitter audience – both in terms of quality and quantity.
Engagement types to target
For your Twitter account, you can target different types of engagement.
For amplification-type engagement where you want your content to be shared a lot to make it reach people beyond your followers, you have to craft your content carefully.
This would be different from reaction-type engagement, where content aims to make people listen to and respond to it.
If you seek direct response engagement to boost your website traffic or get more signups for your webinar/newsletter, your posts should have strong and direct CTAs (call-to-action).
For each of your posts, you have to know the type of engagement you are seeking and craft your content accordingly to encourage the same.
Ways to improve your Twitter engagement
Follower count alone is a vanity metric. Instead of chasing the numbers, focus on getting relevant, targeted followers. Here are some ways to do just that:
Constantly share quality content
The most important step to increasing engagement on Twitter is sharing eye-catching content. A helpful thread on your topic, a good image, an inpiring quote, a poll or a funny video… You should find the most relevant content for your follower profile.
If people love your posts, they will like and retweet them. The more your posts get engagement, the more the Twitter algorithm shows them to a wider audience.
Besides your own content, you can call on Soaster to assist you with its auto content generator for Twitter. Define your hobbies and interest areas and Soaster will provide you with the best posts from Twitter, Instagram and Reddit.
Focus each post on a solitary type of engagement
Don’t cram your posts with too many CTAs (like a URL, hashtag, or an image) as they will divide your audience’s attention. Limit your CTAs to directing your audience down a specific path (like landing on your Home Page or a Special Offers page).
Respond to engagements
No matter what type of engagement you have, try to respond to each of them. From saying “Thanks” for a share or like, to responding to comments, make sure your audience knows you are taking their conversations and engagements seriously.
Time your posts well
Some of your followers could be active during business hours at specific times (say, the lunch hours), while some could be most active online during weekends.
Know your ideal posting frequency that makes it most likely for your content to be found by your target audience to bring the biggest response your way, and schedule your posts accordingly.
If it all sounds like an uphill task, let Soaster guide you through it. Once Soaster sets the ball rolling, you can pick up the pace from there to improve your Twitter engagement.