Even a few years ago, the number of followers your Twitter account has would have indicated how you are placed in the social media domain in comparison to your competitors. But for individuals and brands, it’s no longer just a number game. Having a massive following still does matter but more than mere numbers, what matters the most is perhaps the one thing that’s hardest to control – engagement.
Paid vs Organic Followers
If you want to take the easy way out, you can opt for paid and bot users. In lieu of paying a specific amount, you can boost your quantity of followers by purchasing bot followers. But if you are aiming to have quality followers who are real, relevant and paying attention (by participating in activities such as liking, sharing, retweeting your posts), these paid and bot users won’t help. While some of these users could be fake, others won’t bother about who you are and what you have to offer. That’s why you need to attract real, targeted, active followers (or what’s known as organic followers) who are interested in your posts and offerings, share gripping content of their own, and are active and engaged participants in the community you are aiming to reach.
Instead of finding organic followers manually, you can let Soaster do it for you. It has a system that finds accounts with similar interest, follows them within specific phases, and suggests actions after evaluating their account activities through an AI-powered algorithm. Thus, with Soaster, you can look forward to having a static boost in your Twitter audience – both in terms of quality and quantity. Despite a time-consuming initial phase of this process, every plan of Soaster’s guarantees annual new follower counts of 300+, 1000+, 2000+, and 3000+ respectively.
Types of Engagement to Target
For your Twitter account, you can target different types of engagement. For amplification-type engagement where you want your content to be shared a lot to make it reach people beyond your followers, you have to craft your content carefully. This would be different from content that aims to make people listen and respond to it (reaction-type engagement). If you seek direct response engagement to boost your website traffic or get more signups for your webinar/newsletter, your posts should have strong and direct CTAs (call-to-action). For each of your posts, you have to know the type of engagement you are seeking and craft your content accordingly to encourage the same.
Ways to Improve Engagement
Follower count alone is a vanity metric. Instead of chasing the numbers, focus on getting relevant, targeted followers. Here are some ways to do just that:
Focus each post on a solitary type of engagement:
Don’t cram your posts with too many CTAs (like a URL, hashtag, or an image) as they would divide your audience’s attention. Limit your CTAs to direct your audience down a specific path (like landing up on your Home Page or a Special Offers page).
Respond to engagements:
No matter what type of engagement you have, try to respond to each of them. From saying ‘Thanks’ for a share or like, to responding to comments, make sure your audience knows you are taking their conversations and engagements seriously.
Time your posts well:
Some of your followers could be active during business hours at specific times (say, the lunch hours) while some others could be the most active online during weekends. Know your ideal posting frequency that makes it most likely for your content to be found by your target audience to bring the biggest response your way, and schedule your posts accordingly.
If it all sounds like an uphill task, let Soaster guide you through it. Once Soaster sets the ball rolling, you can pick up the pace from there to build upon your Twitter engagement.