To build a niche Twitter account, it is essential to find the right audience, target them, and start conversations in an effort to entice them.
At the same time, you have to post quality content to establish your authority in the chosen niche. But it’s easier said than done. You need to have a strategy and implement it diligently to see results.
First, we will mention five ways to build your niche Twitter account, and then we will talk about how to manage it.
Build a niche account
Schedule your tweets
Instead of staying tethered to your computer or phone to tweet frequently, you can schedule some of your tweets to ensure your audience gets a steady stream of useful, fun, and interesting information.
However, make sure to add to your scheduled tweets by starting real conversations with your audience and answering questions posed by them. The key is to let people know you are interested in the subjects you tweet about and are available to talk about them.
Leverage Twitter search and Twitter lists
Use the Advanced Search option of Twitter as well as Twitter lists to find influencers and key contacts, whom you can follow and connect with. An effective way is to use a combination of keywords relevant to your niche to find top accounts and tweets that match.
Once you zero in on a couple of accounts, start following them and build relationships by replying, retweeting, actively participating in Twitter chats etc.
As your bond with these influencers and key contacts grow, so will your own influence. This, in turn, will help in building your niche Twitter account and bringing in new followers.
Use relevant hashtags
This is a sure fire way to attract new followers who are searching for information using those hashtags. From building awareness for your account to helping you reach the target audience and establish your credibility in your chosen niche, use of relevant hashtags will make it all happen.
Link your Twitter account to other networks
Promote your Twitter account on other social networks where you already have a strong presence to encourage those fans and followers to click the ‘follow’ button beside your Twitter handle.
Don’t let your Twitter account stay in oblivion. Link it to your account on Facebook, LinkedIn, Pinterest, Instagram, YouTube, Reddit etc to convert a section of your audience on those platforms into your Twitter followers and thus, build a niche account.
Track your follower growth
There are several free and paid Twitter analytics tools that help you track your follower growth. Use such a tool to analyze the breakout of your followers by bio, location, language, when they engage the most with your tweets etc to tweak your plans, if needed, in order to add more followers into the fold.
Manage your niche account with Soaster
Building a niche Twitter account is a time-consuming task that takes a lot of effort. You can make the journey easier by letting Soaster do the legwork for you.
Find the right audience
Soaster helps you find the right audience for your Twitter account.
Just select your niche or give the right keywords to Soaster. Its AI-powered algorithm finds targeted accounts according to your definitions. These are people who are also interested in your niche area or have tweeted using the keywords you gave to Soaster.
Seeing that you have built a niche account just about their hobbies or interests, they will most likely follow you back.
Share content automatically
To turn them into loyal followers, you should share good content regularly. Soaster provides you with auto-content on more than 50 topics.
If your niche is among these topics, then you’re lucky. Select one or more topics, and Soaster will automatically share quality posts with your followers.
Auto post news, blogs, videos
Soaster allows you to link your favorite websites to Twitter. Whenever new content is added or updated, it will be auto-posted on your timeline.
If you have a blog, you can also connect your blog to your Twitter account. When you publish a new post or update an old one, Soaster will share it with your followers.
Last but not least, you can also tweet from a Youtube channel automatically. Just add the RSS feed of the channel and let Soaster auto-post videos.
Thanking your new followers is a great way to start conversations. You can set a message to give them a warm welcome. This will ensure that they will remember you when they see your tweets in the future.