Influencer marketing is currently one of the most prevalent marketing strategies for enterprises. As we move into 2023, we can expect to see some new influencer marketing trends emerge. Let’s take a more detailed look at the top 5 influencer marketing trends for the current year and how they can be applied in the digital development and expansion of a company.
One of the biggest influencer marketing trends for 2023 is the rise of micro-influencers. Micro-influencers refer to the social media users who have a smaller audience, normally about 10,000 and 50,000 followers. Although they may not have the same spread as macro-ones, they frequently have a more active audience and are seen as more faithful by their supporters. Micro-influencers are also more affordable, making them a great option for smaller businesses with limited marketing budgets.
In digital business, micro-influencers can be used to target niche audiences. For example, a company that sells vegan protein bars could partner with a micro-influencer who specializes in veganism and health and wellness. The growth of micro-influencers also drives demand for new social media platforms, so if have planned to create app like Instagram, then it’s a perfect time.
Video content has been on the rise for several years, and it’s not slowing down anytime soon. In fact, video content is expected to account for 82% of all internet traffic by 2023. This presents a huge opportunity for influencer marketing campaigns to incorporate video content.
In digital business, video content can be used to showcase products or services in a more engaging way. For example, a beauty brand could partner with a YouTuber to create a tutorial on how to use their products. This type of content can be shared on social media and the brand’s website to attract new customers.
Another influencer marketing trend for 2023 is long-term partnerships. Rather than working with multiple influencers on a one-time basis, brands are increasingly looking to form long-term partnerships with a select group of influencers. This allows brands to build a deeper relationship with influencers and create more authentic content.
In digital business, long-term partnerships with influencers can be used to build brand awareness and loyalty. For example, if your company sells fitness equipment you could partner with a fitness influencer. This influencer will create regular content showcasing how to use your product. This type of content can help build trust with potential customers and increase sales.
Cause-related marketing is another trend that we can expect to see more of in 2023. This type of marketing involves partnering with influencers who support a particular cause or charity. This type of partnership can help brands show their support for important causes while also building brand awareness.
In digital business, cause-related marketing can be used to attract socially conscious consumers. For example, a company that sells sustainable fashion could partner with an influencer who supports environmental causes to create content highlighting the importance of sustainable fashion.
Finally, live streaming is another trend that is expected to become more popular in influencer marketing in 2023. Live streaming allows influencers to connect with their followers in real time, creating a more engaging and authentic experience. Live streaming can be used to showcase new products, answer customer questions, or share behind-the-scenes content.
In digital business, live streaming can be used to build a community around a brand. This type of content can help build a loyal following and increase sales.
In conclusion, influencer marketing is here to stay, and we can expect to see some exciting new trends emerge in 2023. By incorporating these trends into their marketing strategies, digital businesses can leverage the power of influencer marketing to reach their target audience and increase sales. Micro-influencers, video content, long-term partnerships, cause-related marketing, and live streaming are all great options for businesses looking to stay ahead of the curve in influencer marketing.
Different businesses will have different target audiences, and it’s important to find influencers who align with your brand values and can effectively reach your target audience.
Yuliya Melnik is a technical writer at Cleveroad. It is a web and mobile app development company in Ukraine. She is passionate about innovative technologies that make the world a better place and loves creating content that evokes vivid emotions.