Twitter/X is a popular social media platform that helps startups engage users, improve brand awareness, increase followers, uplift conversion, etc. The number of active users on Twitter is projected to reach 335 million by 2024, which indicates that startups will have a great opportunity to sell socially effectively. It helps businesses reach out to millions of users and distribute content on Twitter.
But how can startups ensure that generated content will improve user interactions or not? It requires strategic Twitter X marketing strategy creation, where social media marketing companies help. Companies should know how to use Twitter X for startups effectively by following the best practices and tips.
As a startup owner, you are looking to optimize your business presence on Twitter X; the best practices and tips that leading players using for X help you get excellent results. Apply these tips and tricks to boost sales and reap other benefits.
Best practices and tips to consider for Twitter X marketing
Twitter X is more than a social networking platform. Startups leverage it for advertising and promotional purposes to improve overall sales and ROI. In this section, our prime focus will be on using the best practices and tips that enhance Twitter X’s marketing impact.
Optimize startup business profile
When people look at your business’s Twitter X profile, it must be recognized automatically with a logo, colors, and other elements appearing on your Twitter X profile. Startups should customize their profile to make them impressive. It includes creating a Twitter handle, using headers judiciously, generating a bio and adding a website URL.
Create Twitter lists
Startups can create a list of different groups of Twitter X accounts, such as target audience, competitors, business inspiration, and others, separated into various categories. Twitter X lists help in viewing the tweets posted by specific accounts and enable following the account after reviewing post content and interactions.
Schedule Twitter X chat
Twitter X chat on a particular topic encourages user interaction and improves user engagement, instilling a sense of community. Startups can decide to host a chat by setting a date and time and creating hashtags for the same. Also, the followers are informed and invited to participate in Twitter X chat to view all the questions, responses, and comments. It makes people talk about startups and their offerings.
Try hands-on short videos
Short content is one of the biggest social media marketing trends that helps gain major user traction. Under the short content umbrella, short videos perform better than other forms of content as they are consumed by users easily. On the Twitter X platform, short videos gain more than 2 billion daily views, which signifies that short videos are the best way to improve user engagement. Consider this practice when planning video content creation for marketing on Twitter X platform.
Use Advertise intelligently
Twitter X ads are a powerful weapon to reach out to the millions of users on the X platform in a highly targeted way. Twitter X ads that help increase followers and improve brand awareness require startups to choose their goals carefully. Goals for advertising include growing app installs, a rising number of views, augmenting conversion, or targeting a specific segment of users, which elucidates the amount to spend for Twitter X advertising.
Maximize traffic to the website
Directing the traffic from the Twitter X page to the website is all-important to intensify sales and ROI. Startups can either add a blog URL in the tweets or add a website link below the bio on the profile page. Also, re-tweeting the existing tweets with links is a good move.
Leverage Twitter Moments
Twitter Moments collects the best tweets organized under a specific topic so startups can easily use them when required. They are generally segregated under different sections, or startups can opt to create a new one. For marketing purposes, startups can use the collection of tweets to foster the discussion related to an event or campaign that engages the followers.
Use analytics continuously
Updating profiles and improving tweets according to the latest trends is vital. It requires startups to monitor the performance of tweets and profiles, where analytics features will help. It helps startups know which content is working and what needs to improve, which allows for improving overall marketing strategy.
Ensure Twitter X verification
The authenticity of the startups’ accounts is proven by the blue checkmark next to their Twitter X profile handles. Startups should apply for a Blue mark subscription that ensures Twitter checks your account and your business meets the eligibility criteria as required. This verification is a hallmark of your startup’s legitimacy.
Increase follower count
Twitter X follower count indicates how many people are talking about your brand and interacting with tweets. By increasing follower count, startups can improve brand awareness and drive more traffic to their website. The count can be increased by sharing content, using unique hashtags, adding links to profiles, enlisting influencers, and interacting with followers.
Update picture and cover image
Startups should add the business logo in their X profile picture, which makes people easily recognize your business. Also, background space should be used smartly with rich graphics to tell more about business and their offerings.
Create a unique bio and handle
The title is insufficient to tell the target users the startup story. Twitter X bio in the profile allows businesses to reveal what they offer, why they offer it, and how it helps users.
Despite having multiple accounts on Twitter X, startups should create handles that help followers, fans, or users search and find you on the Twitter X platform easily. When startups sign up on Twitter X platform, they can develop handles easily.
Use hashtags smartly
Hashtags are an important part of Twitter posts, but they must be used only when they make posts or content valuable and searchable. Twitter X analytics helps with hashtag selection.
Connect with users on a personal level
Sharing mini-insights by startups other than business offerings will help connect with more people at scale. Such connections at a personal level make people follow the business and perhaps make them potential customers.
Post regularly
According to the Twitter X algorithm, startups that publish posts regularly are rewarded. It’s good for startups to post consistently, making people feel that the startup is actively engaged in niche activities and contributes to their lives somehow.
Follow target account
Following a target account on Twitter X is the best way to build relationships. Startups can find out the potential users and connect with them. Later, when those users follow the startups back, sharing the relevant content helps build followers.
Include graphical images in posts
Users are likely to see photos in the posts published by the startups. So, adding pictures and videos to the posts improves user engagement, which ultimately translates into more sales.
Startups can market on Twitter X like a pro
Twitter X is continually advancing and becoming a great place for startups to market their products/services excellently. Besides, using the best practices and strategic tips allows startups to better connect with their target audience, boost engagement levels, and build long-lasting relationships with them. This converts the users potentially, which improves the bottom line. Startups should use Twitter X effectively, which makes sales follow.
