Having a robust following on Twitter not only indicates you have a significant influence in your industry but also shows that your audience is interested in your content. Some social media statistics even state that almost 50% of all marketers mention Twitter as their go-to network for reaching out to their targeted customers and engaging with them. However, despite being user-friendly, Twitter is fast-moving and getting more followers isn’t a cakewalk. Yet, with proper planning, you can entice more people into clicking the ‘Follow’ button beside your Twitter handle. Here are five ways to do it.
Since up to 15% of tweets are alleged to be bots, you need to do everything you can to prove you are human. This is important to protect your account and avoid getting suspended on Twitter.
It involves three easy steps to optimize your profile and make it friendlier for new followers.
Step one is to have a clean profile photo (a clear headshot unless you prefer to use your brand’s high-resolution logo).
Step two involves crafting a profile that tells who you are, where you are from (location), what you do and has relevant industry keywords and tags.
Step three involves bringing in the human factor and giving your audience a glimpse of your personality.
When you tweet more and on a consistent basis, getting in front of more people would be easier. This, in turn, would improve your chances of getting retweets, which in turn would help you to get more followers. According to a study by Beevolve, users with less than 1000 tweets usually have less than 100 followers, while those having tweeted over 10,000 times have 1001 to 5000 followers.
If you wonder what you can tweet about, you have several choices – from interesting stats and relevant industry articles to personal updates, your followers’ tweets, breaking news and more.
Finding good content and sharing it takes time and effort. Let Soaster do the job for you. With its auto content generation support, Soaster can find and tweet on your behalf on more than 50 topics.
You can also keep your followers updated with Soaster’s RSS service. Find the RSS feed urls of your favorite websites’ and connect them to your Twitter account via Soaster. Soaster tweets updated news and blogposts at the exact time you define.
According to Sprout Social, brands on Twitter typically see the most engagement during weekdays in the early and late afternoons. Since it can vary based on your time zone and audience, you should do some research on your own to ensure your tweets are getting the much-needed exposure.
After all, you have to blast your tweets when your target audience is active in order to gain new followers. Posting when they are sleeping surely won’t help you.
If you have followers from different locations around the world, planning your tweeting can be a solution.
Though there’s nothing wrong with posting text-based tweets, visual content is found to bring you more likes, retweets, and shares, which extends their reach and help you get more followers. Visual content even works better than its solely text-based counterpart to get the attention of serial scrollers and entice them into stopping and looking at your post. From GIFs and memes to infographics, animations and videos, post more visual content to inform and/or entertain your audience to attract new followers into the fold. You can use a tool like Canva to make your own and unique designs.
Did you know tweets with at least one hashtag get 12.6% more engagement than the counterparts that don’t have them? Use of relevant hashtags that don’t distract from your tweet’s content (such as industry hashtags, popular community hashtags, or even some event-based hashtags like those for sporting events, award shows etc) act as effective tools to make your tweets searchable. This way, you will make it easier for new people to find you and a handful of them (if not more) may eventually become your followers.
Though there are several other ways to get more followers, you can start your journey with the above tips and build from there to add to your Twitter follower count.