If you thought to get someone to follow you on Twitter is a quid pro quo for you following them at first, think again. Just because you follow someone doesn’t make it compulsory for that other person to follow you. If you wonder why people aren’t clicking on that ‘Follow’ button displayed on the right side of your Twitter handle, these could be the top five reasons:

1
You don’t have a profile photo and a profile bio:

People usually follow someone on Twitter who they feel is engaging and interesting. Having your profile photo set to the default ‘egg’ won’t elicit these feelings in others who come across your account. Not having a profile bio is just as bad as having a Twitter egg as your profile image. Even using bland, boring words like ‘hey there’ or ‘I love dogs’ won’t help. Unless you leverage the full potential of 160 characters to make people curious about you and your work, and give them a sense of the type of content you’ll be posting, they would simply move on and not bother to follow you.

2
You offer no information and no value:

People have a hunger for relevant information. A lot of people use Twitter as an enormous source of information on topics they have an interest in. In case your Twitter feed doesn’t offer interesting information and value (which could be in the form of quick tips and tricks, Infographics, helpful links, RT of a niche leader’s quote etc), people would hardly follow you. And if you simply like beating your own trumpets by tweeting about yourself (how your day went, what you had for breakfast/lunch/dinner, what your moods/feelings/preferences are), or about your offerings (products and/or services), people would be quick to run away because no one likes a self-obsessed snob. For that reason, finding and sharing quality content is a must to get others to follow you.

3
Most of your tweets are off-topic:

If your bio proclaims you to be a social media marketer, people would expect you to share fresh, updated tweets, news, blogs, etc. relevant to the niche. Instead, if your tweets are about travel photography, dog food, and dessert recipes, it would mean veering off-topic. This, in turn, would be disappointing to those who would have expected to read about social media marketing tips, information, news etc – in line with your Twitter bio.

4
Your tweets are offensive:

If your tweets often contain words that are derogatory, harsh, undignified, arrogant; express extreme views on race/religion; show images of you in varying states of inebriation; it would drive away many of your potential followers. Grabbing eyeballs with offensive tweets is an easy way out, and a handful of people in specific niches or industries can even get a huge fan following with their indiscriminate, offensive tweets without getting brickbats. Yet, most of us don’t belong to that league and have to stay away from abusive language to put forward a polished, professional image that attracts followers.

5
You take long breaks:

Twitter is all about connecting with your followers and creating strong bonds with them. If you are never or hardly there, people won’t find you worthy of following. While this doesn’t mean you have to live on Twitter, you just can’t go silent for long either. If you are doing this, it could be yet another reason why people aren’t following you.

If you aren’t getting many followers on Twitter, perhaps it’s time to examine if you are making any of these mistakes as mentioned above. And if you are, make amends fast to start building a robust Twitter following.